Billion Dollar Day

Some journeys
deserve an overture.

Press play to beginAlso sprach Zarathustra · Richard Strauss
2005 Pixels2025 Time2026 Space

One day.
One billion dollars.
One hundred cities.

Twenty years ago a student sold a million pixels. We added the dimension of time. Now we add the world itself — 100 monoliths rising in 100 cities, each with 86,400 seconds to claim.

BELGRADELIVE100
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NEW YORK +1,200sTOKYO +860sBELGRADE +60sLONDON +2,400sDUBAI +540sPARIS +900sSEOUL +300sLAGOS +120sNEW YORK +1,200sTOKYO +860sBELGRADE +60sLONDON +2,400sDUBAI +540sPARIS +900sSEOUL +300sLAGOS +120s
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How we got here
01 / 03
PIXELS
2005The Million Dollar Homepage

It started with
a wall of pixels.

A 21-year-old student, Alex Tew, needed money for university. So he built one web page — a 1,000 × 1,000 grid — and sold its 1,000,000 pixels for $1 each, in 10 × 10 blocks. Advertisers bought a block, dropped in a tiny logo, and linked it out. Within months the page was full.

Dimension: space — 2D
  • 1
    1,000,000 pixelsEach sold for exactly one dollar.
  • 2
    The canvas was a screenOne flat page — space you could point at.
  • 3
    It raised ~$1,000,000Proof that attention could be cut up and sold.
1,000,000 px · $1 each
TIME
2025milliondollar.day

Then we sold a day —
one second at a time.

Twenty years later, one question: what if the canvas isn't space, but time? milliondollar.day takes a single day and splits it into its 86,400 seconds. Each second can be claimed — your name, your message, your brand — and the whole day adds up to $1,000,000. The grid of pixels became a timeline of seconds.

Dimension added: + time
  • 1
    86,400 secondsExactly one day, divided down to the second.
  • 2
    The canvas became timeYou don't buy a spot on a wall — you own a moment.
  • 3
    Same idea, new axisA million dollars again — measured in time, not pixels.
86,400seconds
00:00:01 → 24:00:00
WORLD
2026Billion Dollar Day

Now it stands
in the real world.

Billion Dollar Day adds the final dimension — physical space. 100 cities, each with a real monolith: a 9:16 LED slab inspired by 2001: A Space Odyssey. Every monolith runs its own day of 86,400 seconds. 100 cities, averaging about $10M each, sum to one billion dollars — and most of it goes to an open science fund.

Dimension added: + physical space
  • 1
    100 cities · 100 monolithsThe screen leaves the browser and stands in the street.
  • 2
    8,640,000 secondsA full day of seconds, in every city, at once.
  • 3
    $1B — mostly for scienceFrom a wall, to a day, to the planet itself.
100 cities
100 monoliths · $1,000,000,000
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The Monolith

Not a billboard.
A monument.

In 2001: A Space Odyssey a black monolith marks a leap forward. Ours is the same silhouette — rendered as a flawless LED screen, standing in the centre of 100 cities.

Cinematic 9:16 LED

A tall, monolithic display — built to be looked up at, not glanced over.

One per city — 100 total

Each monolith carries the day of its city. No two cities share a screen.

Driven by the city feed

Every second claimed online appears, in sequence, on the physical slab.

Permanent monument

It does not come down. It stands as a record of everyone who took part.

NEW YORKLIVE001
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NEW YORK +1,200sTOKYO +860sBELGRADE +60sLONDON +2,400sDUBAI +540sPARIS +900sSEOUL +300sLAGOS +120sNEW YORK +1,200sTOKYO +860sBELGRADE +60sLONDON +2,400sDUBAI +540sPARIS +900sSEOUL +300sLAGOS +120s
100 Cities

One hundred
points of light.

From New York to Belgrade, every city gets its own monolith, its own day, and its own address — billiondollar.day/<city>. Drag the globe. Find yours.

0
Cities
0
Seconds / city
0.00M
Seconds total
New York$50MTokyo$48MLondon$45MShanghai$42MLos Angeles$40MParis$38MDubai$36MSingapore$34MHong Kong$32MSeoul$30MSan Francisco$24MBeijing$23MSydney$21MToronto$19MBerlin$18MChicago$18MMumbai$17MMadrid$16MAmsterdam$16MMiami$15MRome$15MZurich$14MSão Paulo$14MIstanbul$14MBangkok$13MMexico City$13MBarcelona$13MTel Aviv$12MLas Vegas$12MMunich$12MMilan$12MRiyadh$11MDelhi$11MVienna$11MShenzhen$11MBoston$9MSeattle$9MMelbourne$9MOsaka$9MStockholm$8MJakarta$8MAbu Dhabi$8MDoha$8MTaipei$8MHouston$7MDublin$7MCopenhagen$7MVancouver$7MLisbon$7MBuenos Aires$7MKuala Lumpur$6MAtlanta$6MFrankfurt$6MHamburg$6MGeneva$6MBrussels$6MCairo$6MRio de Janeiro$6MBangalore$6MManila$5MDallas$5MAustin$5MMontreal$5MOslo$5MHelsinki$5MWarsaw$5MPrague$5MAuckland$5MJohannesburg$5MCape Town$5MJeddah$4MHo Chi Minh City$4MAthens$4MBudapest$4MBucharest$3MBogotá$3MLima$3MSantiago$3MLagos$3MNairobi$3MCasablanca$3MBrisbane$3MPerth$3MHanoi$3MChengdu$3MCalgary$3MKraków$2MValencia$2MMedellín$2MQuito$2MAccra$2MAddis Ababa$2MTunis$2MDakar$2MKarachi$2MTehran$2MKyiv$2MWellington$2MMoscow$2MBelgrade$1MNew York$50MTokyo$48MLondon$45MShanghai$42MLos Angeles$40MParis$38MDubai$36MSingapore$34MHong Kong$32MSeoul$30MSan Francisco$24MBeijing$23MSydney$21MToronto$19MBerlin$18MChicago$18MMumbai$17MMadrid$16MAmsterdam$16MMiami$15MRome$15MZurich$14MSão Paulo$14MIstanbul$14MBangkok$13MMexico City$13MBarcelona$13MTel Aviv$12MLas Vegas$12MMunich$12MMilan$12MRiyadh$11MDelhi$11MVienna$11MShenzhen$11MBoston$9MSeattle$9MMelbourne$9MOsaka$9MStockholm$8MJakarta$8MAbu Dhabi$8MDoha$8MTaipei$8MHouston$7MDublin$7MCopenhagen$7MVancouver$7MLisbon$7MBuenos Aires$7MKuala Lumpur$6MAtlanta$6MFrankfurt$6MHamburg$6MGeneva$6MBrussels$6MCairo$6MRio de Janeiro$6MBangalore$6MManila$5MDallas$5MAustin$5MMontreal$5MOslo$5MHelsinki$5MWarsaw$5MPrague$5MAuckland$5MJohannesburg$5MCape Town$5MJeddah$4MHo Chi Minh City$4MAthens$4MBudapest$4MBucharest$3MBogotá$3MLima$3MSantiago$3MLagos$3MNairobi$3MCasablanca$3MBrisbane$3MPerth$3MHanoi$3MChengdu$3MCalgary$3MKraków$2MValencia$2MMedellín$2MQuito$2MAccra$2MAddis Ababa$2MTunis$2MDakar$2MKarachi$2MTehran$2MKyiv$2MWellington$2MMoscow$2MBelgrade$1M
The Arithmetic

How a day becomes
a billion dollars.

100 cities. Each priced for its reach — New York anchors the top, Belgrade opens the door. They average about $10M and add up to one clean number.

Total target
$0M
100 cities×~$10M average=$1 billion
Flagship
1 cities
$50M – $50M
$50M
Capital
9 cities
$30M – $48M
$345M
Major
25 cities
$11M – $24M
$375M
Rising
35 cities
$5M – $9M
$227M
Frontier
30 cities
$1M – $4M
$79M
New York$50M

Flagship — the most-watched monolith on Earth.

Tokyo$48M

Capital tier — a megacity feed in motion.

Belgrade$1M

Frontier — the same idea, the open door.

current model sums to $1076M across 100 cities

The Feed

Claim once.
Appear everywhere.

A second you buy lives in three places at once — on the physical monolith downtown, on your city's page, and in the global feed that ties all 100 cities together.

  • 1
    On the monolith
    Your second runs on the LED slab, in the open, in the real city.
  • 2
    On the city page
    billiondollar.day/<city> — a permanent grid of all 86,400 seconds.
  • 3
    In the global feed
    One worldwide stream where every city's claims surface together.
Global FeedLive · 100 cities
  • Ne
    Aether Labs
    New York
    3,600 s
  • To
    марко & ана
    Tokyo
    60 s
  • Lo
    Nova Rockets
    London
    7,200 s
  • Be
    Hello World
    Belgrade
    1 s
  • Du
    The Open Fund
    Dubai
    10,800 s
  • Pa
    Studio Lumen
    Paris
    900 s
The Purpose

Most of the billion
goes to science.

This was never about the screens. The monoliths simply gather the money. The majority is committed to an open science fund — research, prizes, and the kind of long-shot work the world tends to underfund.

~85%
To the fund

The clear majority — backing science and high-impact public good.

~15%
To operations

Building, installing and running 100 monoliths for years.

100 yrs
The monolith stays

Each slab keeps a permanent credit to its city's contributors.

A monolith doesn't come down. Long after the day is sold, it keeps showing the names of everyone who turned a second into science.

The day is open

Own a second
of the world.

Start with one second in one city — or step forward and take a whole monolith. Either way, your name ends up on a slab, and your money ends up in science.

100 monoliths · 8,640,000 seconds · $1,000,000,000